Ballooning in the Serengeti National Park, Tanzania, photograph by Serengeti Balloon Safaris
Africa Geographic is a safari and conservation company that designs and sells tailor-made African safaris, while also funding and supporting impactful conservation initiatives across the continent. Established in 1991, Africa Geographic combines handcrafted experiential safaris, conservation journalism and impactful donations to help travellers enjoy Africa’s extraordinary biodiversity in a more conscious and meaningful way. The company operates internationally, with offices in South Africa and the UK, but remains rooted in Africa, with much of the team based close to the wilderness areas and conservation landscapes it works in.
Watching the sun on safari, Klaserie Private Nature Reserve, South Africa, photograph by Bob Ditty
MFM News made contact with Sarah Goodman, Africa Geographic’s Community Manager, who is based at its headquarters in Hoedspruit, Limpopo Province, South Africa, to learn more about the company, and to ask why it had decided to support the Saving Marion Island’s Seabirds: The Mouse-Free Marion (MFM) Project by sponsoring 19 hectares. She replies: “We work with a trusted network of lodges, guides and conservation partners across Africa to create authentic wildlife experiences that also contribute positively to conservation and local communities. A portion of the revenue from every safari sold is donated to carefully selected conservation projects, making a meaningful impact at ground level. Alongside safari planning, Africa Geographic is also widely recognised for its conservation storytelling, wildlife photography and environmental journalism, helping raise awareness for Africa’s ecosystems, species and conservation challenges.”
On safari in Kenya’s Masai Mara, an African Elephant strolls past a viewing vehicle, photograph from Africa Geographic
Sarah continues, “Africa Geographic first became aware of the MFM Project in 2021. As a company deeply connected to conservation landscapes and biodiversity protection, we recognised the project as an ambitious and scientifically important conservation initiative with global significance. The effort to protect vulnerable seabirds and their habitat strongly aligned with our conservation ethos and the kind of impactful project we aim to support.”
She writes that she later became aware of the Sponsor a Hectare Initiative through the Mouse-Free Marion Quarterly Newsletter, which further highlighted the scale and importance of the project’s conservation efforts and public engagement. “My role involves community engagement, conservation communications, partnerships and campaign support, including helping connect Africa Geographic’s audience and safari travellers with impactful conservation initiatives across Africa.”
Sarah ends by saying: “One of the things we value most at Africa Geographic is helping travellers understand that tourism, when done responsibly, can play a meaningful role in conservation. Safaris not only create unforgettable wildlife experiences but also generate critical funding and awareness for conservation projects and protected areas across Africa. We strongly believe that people protect what they understand and value, and that meaningful travel experiences can inspire long-term support for conservation. Supporting initiatives like the MFM Project forms part of our broader commitment to helping Africa’s wildlife and wild spaces survive and thrive for future generations.”
Read about Africa Geographic’s support of the MFM Project in its online weekly Africa Geographic Newsletter for 01 May 2026.
The MFM Project offers its grateful thanks to Africa Geographic and to Sarah Goodman for their support towards ridding South Africa’s Marion Island of its albatross- and petrel-killing House Mice.
John Cooper. News Correspondent, Mouse-Free Marion Project, 25 June 2026
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Watching elephants along the Chobe River, Botswana, photograph from Africa Geographic
The Mouse-Free Marion Project is a registered non-profit company (No. 2020/922433/08) in South Africa, established to eradicate the invasive albatross-killing mice on Marion Island in the Southern Ocean. The project was initiated by BirdLife South Africa and the South African Department of Forestry, Fisheries and the Environment. Upon successful completion, the project will restore the critical breeding habitat of over two million seabirds, many globally threatened, and improve the island’s resilience to a warming climate. For more information or to support the project please visit mousefreemarion.org.
